Windows 7 Always Wants To Format BD-R Disks

Almost every Windows application that tries to deal with my new Blu-Ray drive via a Windows dialogue insists on trying to format the BD-R disk first.

You can't format a BD-R disk, it's write-once and formatting would effectively destroy the disk, at $4 a pop.

BD-R disks don't need formatting, those applications that can handle them properly and independently do just fine without formatting.

If I tell it "no, don't format the thing", then Windows insists there's no disk in the drive.


How can I tell Windows 7/64 SP1 to quit trying to format BD-R disks, and recognize them correctly?