Why Won't Color Calibration Settings Stay

I got a new monitor recently - a Viewsonic VA2333-LED. I found that I didn't like the color settings and was not able to get the right color/gamma/brightness and contrast settings by using the monitor's menu. I have an Nvidia card, so next thing I did was to edit the color settings through the Nvidia control panel to just how I like them, I selected "Use NVIDIA settings", hit apply and saved the new settings. Looked great until I had to reboot my computer or it went into stand by at which point mysteriously the "Use NVIDIA settings" would become unchecked and my color was back to being an overexposed, bright white mess.

Next I tried the WIndows Color calibration. I went through the process saved the new color profile and set it as the default. Then, lo and behold, after my computer went to stand by, the color was right back to being crap. I even went so far as to delete the default profiles completely, leaving only my adjusted profile set as default. But again, when the monitor goes to stand by, the color settings that I created are lost. Here's the strangest part, when I enter the WIndows 7 color management screen, it still shows my profile as selected (even though clearly my settings are not applied). I have to uncheck the "Use my settings on this device" box and then recheck it and voila, my settings are back. And on top of that, my settings are only lost about 50% of the time that my computer goes to stand-by. On reboot, they work properly, but get lost half the time when the computer enters stand-by.