Laptop Reboots Over And Over Again At First Start-up?

I bought an ASUS X52J laptop 2 months ago. Worked perfectly up until yesterday - I couldn't play any videos at all. Games worked good, but no videos at allTried updating Flash player, video drivers, than downgrading both - no resultsSo I decided to do a freah install of Windows 7, like with every PC that I had so far - since all that OEM crap is really choking the machine. Anyways, installation goes good until the part when it's supposed to start first time. This is how it goes-BIOS screen-Little gray line and "Windows is loading files"-Black background, some "lights" in the middle and all that "Setup is checking video performance", "setup is editing registry", "preparing Your PC for first start-up" - or something like that. hen, I suddenly get a GRAY background image(instead of blue), a spinning mouse cursor, and it restarts. And it does the same thing again. And again. And again. And again. I even left it like that for half an hour, but nothing changed.

Tried booting in Safe mode. Got the black background with "Safe Mode" in each corner but it suddenly restarts. That's it.So I tried to use ASUS Recovery - the F9 on BIOS Screen. Starts and then I suddenly get a HUGE red ERROR over my screen. In the upper left corner's "ASRecovery - OS File DEPLOY ERROR !So now I'm stuck without an OS. And I don't know what to do