Make Windows 7 Boot Faster On I7 Rig?

i did a little researching last night to find out how to make my os boot faster, right now its a solid 40 seconds from pressing the on button to usable desktop. my rig is an i7 960, x58 gaming series with 12 gb of ram. followed a few guides on Internet that didn't make much of a difference that included setting the number of cores to 4 and max memory on the msconfig window. this rig came with a 64gb solid state which had the os on it, boot up was about a 1/3 faster and shut down took less than 5 seconds compared to now at about 12. i opted to sell it due to its immensely small size and stuck with the 1tb hdd which i then loaded win7 on myself.

any other tweaks you can recommend to get this rig to boot up quickly and shut down faster? there are tons of apps in the services start up that i really don't know what to do with and dont want to toggle them off, startup only has 5 required things that need to be active when booting up. outside of that, not sure what else i can do or if this is the limits of what win7 + my rigs specs can achieve. 40 second boot up seems slow on my 1tb hdd.