How To Create Shortcut 'SED' Instead Of 'SED.exe - Shortcut'

I often have to create Shortcuts to executable code. I used Shortcut Extension - Remove or Restore to get Code: SED.exe instead of the Windows 7 default Code: SED.exe - Shortcut as name of the newly created shortcut.

But I would prefer to have just 'SED'. Any way to do this automatically?

I think it might matter that I do not hide extensions ['Hide extensions for known files' (Option in Explorer -> Tools -> Folder Options... -> View)].